Meet the Founders of Natura

Embark on a holistic journey where botanical wisdom meets everyday wonders. Nestled in the heart of Amherst, NH, we are more than just a store—we are a community sanctuary dedicated to your health and well-being. Allow us to introduce ourselves: we are Jon and Nancy Mitchell, the passionate duo behind this herbal wonderland. We both grew up in the region and have a deep love for the local communities we serve.

Nancy Mitchell

  • Nancy Mitchell is the heart and guiding light of Natura Realms.

    Her love affair with the healing power of nature began in the mid-1990s and has never wavered. A Reiki Master Teacher and lifelong herbal enthusiast, Nancy followed the call westward to California, where she served as Natural Living Manager for Wild Oats Markets. There, immersed in sunlight and possibility, she helped open two flourishing stores and deepened her mastery of herbs, nutritional supplements, Ayurveda, and holistic well-being alongside some of the industry’s most passionate pioneers.

    Returning to her beloved East Coast, Nancy brought her wisdom and warmth to Vermont’s Healthy Living Market as a valued member of the leadership team, continuing to touch countless lives with her knowledge and care. Motherhood soon opened a new, sacred chapter; she earned a Master of Education and Waldorf Teaching Certification, devoting nearly two decades to nurturing young children and their families with the same gentle reverence she has always shown the plant kingdom.

    Throughout these seasons, Nancy never strayed far from her calling. She continued to serve the natural-products world as a trusted broker, a certified Bioenergetic Health Coach, and, most recently, as an essential member of a respected natural pharmacy on the New Hampshire Seacoast.

    Today, as she completes her formal training as a Clinical Herbalist, Nancy pours a lifetime of learning, healing, and love into Natura Realms. With an artist’s eye and a healer’s heart, she curates an exquisite collection of the finest natural products and gifts—each chosen to soothe the senses, nourish the body, and uplift the spirit.

    At Natura Realms, Nancy is more than the founder; she is the quiet steward and guardian of our sanctuary where beauty, wellness, and wonder intertwine, inviting every visitor to remember their own innate connection to the living earth.

Nancy's Services

nancy@naturarealms.com

Jon Mitchell

  • Jon Mitchell, co-owner and behind the scenes financial wizard. Although he holds a full-time position with another company, he spends nights and weekends split between managing our books and doing property improvement videos on his tractor. His love for spreadsheets comes close to rivaling his love for his fire pit and his beautiful gardens.

    Together, we are a dynamic duo dedicated to creating a holistic and enriching shopping experience for you. At Natura, we blend our love for natural health with our commitment to community, offering you a unique space to explore, learn, and thrive. Come visit us! We can’t wait to share our sanctuary of botanical delights with you!

jon@naturarealms.com

Madeleine

  • Madeleine is an intuitive wellness guide, Reiki Master, and yoga teacher with a passion for helping women reconnect with their body’s natural wisdom. Her wellness journey began with a deep love of movement, leading her to complete her 200-hour yoga certification in 2017. Since then, she’s been guiding students on the mat and exploring how intentional living can bring more balance and ease to daily life.

    Her path expanded into energy work with Reiki Master training, where she witnessed the body’s innate ability to heal when given the right space and support. In 2022, Madeleine became a certified Health Coach through the Institute of Integrative Nutrition, with additional training in detoxification and hormone health. Having navigated her own challenges with restrictive diets and hormone imbalances, she knows firsthand the power of nourishment and the importance of listening to the body’s unique rhythms.

    In 2024, she founded Wholistic Ritual, a space where health coaching, Reiki, and yoga come together to support healing on every level. Through this work, Madeleine helps clients create sustainable rituals, reconnect with themselves, and cultivate balance in body, mind, and spirit.

    Alongside her private practice, she serves as Assistant Store Manager at Natura Apothecary, where she’s grateful to support the community in discovering natural, holistic ways of caring for themselves. Whether she’s guiding a yoga class, holding space for a reiki session, or coaching someone through a wellness reset, Madeleine’s approach is intuitive, supportive, and grounded in the belief that we are all our own greatest healers.

Madeleine's Services

madeleine@naturarealms.com

Taylor

  • After a lifetime of admiration and interest, Taylor is elated to begin her journey into holistic healing and energy work. Since she was a young girl, Taylor has always been able to see and feel energy; something that we are taught to suppress as we grow, but is innate within all of us. 

    Taylor graduated from Roger Williams University in 2021, with a degree in Communications & Media Studies, and a double minor in French and Anthropology/Sociology. 

    In 2022, she fell deeply in love with the way yoga connected her emotions, body, and soul, and since becoming an avid yogi, is proud to be a 200-hr certified yoga teacher. In addition to her yoga practice, she is recently certified as a Reiki Practitioner, and is fulfilling the call within her to use her abilities to aid in healing others through energy work. As an apothecary guide at Natura, Taylor is learning the ways of ancient plant medicine, and has begun self-studying herbs and natural medicine, in order to become the best guide she can be. 

    When she’s not helping others in their healing journey or sweating it all out in power vinyasa, Taylor can be found reading or writing at her favorite local cafes with a matcha close-by. She published her debut book: a collection of poetry entitled, Burning Flowers, on the winter solstice in December 2024. All things creative drive her: art, design, listening to and making music, singing, and making jewelry for her charm necklace brand, Solstice Charms. She also loves learning new things, the sun and the beach, and spending time with her family and friends. She believes in living each day in love!

taylor@naturarealms.com

Samantha

  • Coming Soon!

samantha@naturarealms.com